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Boosting Your Brand
Did you know that over 3.5 billion searches per day are made in the United States alone and between 60% and 70% of all mobile searching is done in order to find local businesses, or local results. How do you get your brand involved?
Here are a few tips that could help you crack that market.
Read On . . .
Periscope vs. Meerkat
In today’s world of high-tech video streaming we currently have two choices. Periscope or Meerkat. Both apps allow you to stream live video from your phone or tablet but which one is your best choice?
Both apps are connected to Twitter, both apps allow you to add the title of your video stream, choose to, or not to, post to Twitter, and then launch your stream to the world. Both apps allow for push notifications when friends go live with their streaming broadcasts, and the quality of both are excellent, but of course that depends on your connection, but which one is best?
Meerkat’s was the first to launch their streaming video app. Periscope came a little late to the show, but there’s a lot of things in Periscope that Meerkat lacks.
For one Periscope will hold on to a broadcast for 24 hours, so, if you miss your friends video stream you can catch it later in the day. Meerkat doesn’t allow for that.
Another thing is the look and feel of the experience. Periscope displays a nice clean screen with only the actual stream, comments, and likes, with the viewer count at the lower corner of the screen, while Meerkat displays a lot of obscuring items such as a status bar, location, avatars, etc. Here Periscope wins by a long-shot, but of course that’s just my opinion. I like a clean view of my video presentation stream without any distractions.
Don’t get me wrong, both streaming apps do their job but aesthetically I prefer Periscope. Meerkat has been out for a little longer but Periscope has done it’s homework and seems to be attracting more viewers. It’s set up is quite intuitive, clean, and easy to use. With Periscope simplicity is the goal.
Responsive Design You Ask?
At Data Design Group we are incorporating Responsive Design into our knowledge base. Not only that but we are not charging extra for it. We believe that responsive design is a must to accommodate all the mobile devices that people use to view the web and your website.
Responsive design allows your site to be seen as it should be, clean and easy to navigate, on all tablets, cell phones, and desktops. Responsive design allows us to format your site to re-size itself, conforming to the device that it is being viewed upon. Also the additional benefit of responsive design is being future friendly. Your website will continue to work well as newer versions of our favorite mobile devices launch into the consumer market.
The idea behind ‘responsive’ is to keep it clean and simple, and as time goes by responsive design will be the norm in web development as more and more people use their cell phones and tablets to view web content. At DDG we build for the future.
With search engines it’s all in the title
The ‘title tag’ is probably the most important element of your website SEO plan. This handly little snippet of code, located within the header area of your web page, contains the summary of your web page broken down into keywords.
This tag should not be longer than 70 or so characters, though you will not be penalized if you have added a few more choice keywords if need be. The search engine will simplily focus on the first 70, or so, so make sure you have the most powerful keywords there at the start. This is always good Search Engine Optimization practice.
Three Essential Tips to Keep You In the SEO Loop
SEO can seem like a mystery to the uninitiated but if you can get a little bit of knowledge, and a little bit inventiveness, you can go far. Techniques that worked 4, or even 2, years ago may not be working today because Google is forever updating the way it indexes web pages. Techniques that may have helped you leap frog over the competition a few years ago may harm or even eject you from Google, Yahoo, Bing, etc.
Create as Google Webmaster Account:
When you signup for a Google Webmaster Tools account you are helping Google recognize your site and assisting in an accurate ranking. Submitting a sitemap is a must. A sitemap is a page that lists all your links because there are times when Google cannot find all your pages, a sitemap will make sure Google gets to where they need to go. Also registering for a Bing Webmaster Account won’t hurt you either.
Google Analytics is a service provided by Google that offeres detailed statistics and information of your visitors movements. This service is important for properly marketing your site and it’s the top web statistics program offered online . . . and, along with Webmaster Tools, it’s FREE.
In my travels I have come across many clients that are from the ‘old school’. They dislike social media because of the connotation it might have. Social media is not all fun and games, it’s also a powerful web marketing tool. It’s all about getting as much information about you, or your company, out there. Images, links, promotions, news, are perfect inclusions for social media. You need to access those social networks. Today you can get the most traffic to your main web pages from sites like Facebook, Google+, and Twitter. Social media is a way of getting your business easily discovered.
Check back soon on how Google maps is an important assett to getting your business discovered.
To Blog or Not to Blog
Creating a blog for your site can be a daunting task. To be a great blogger you must be, number one, a good writer. A writer that can keep the viewer interested and willing to click the read on link is a positive asset. As a graphic designer and web programmer writing might not be my forte but with practice it comes naturally if you are as passionate about your subject as I am.
What a Blog can do for your site ranking is what you do with it. Good writing can help but if there is no one there to read it, well . . . you know the answer. Promoting through social media with backlinks is a great start to promote your blog and to garner new readers and clients. Post good and accurate information, update your blog entries frequently, and do not spam your social media, etc., and include back links, back links, back links!
Guest posting is also a must. Adding an option to comment on your Blog posts. My opinion is that comments can not only give an outlet for the reader but it can also educate the blogger.
Rome wasn’t built in a day, or even a year, but with time and persistance you can build a name, or brand, for yourself. This is key to getting, and keeping, readers. Creating readible and consistant copy that contains your individual personality will buld a brand for you and your blog. Remember it’s persistance that wins the race. Blogging daily, or even weekly, to get the updated content in there that search engines love, is key.
Keywords . . . short and long tail
As you write keep in mind that the use of ‘keywords’ in your blog determines how well you rank. If you target keywords that are popular for your business then your rankings may move but you will move up slower because of all the others that are frantically trying to grab that space with the same keywords. Using keywords that have less competition may give you a better bounce. Just something to keep in mind.
One trick to sneak in there is the use of the “long tail keyword”. A long tail keyword is a grouping of 3-6 words that contain keywords associated with product features, products with pricing, short descriptions, etc. An example of a ‘short tail keyword’ might be “Digital Video”, while a ‘long tail’ keyword might be “Sony digital video camera”. The short tail keyword, though descriptive, does not have the search targeting punch that a long tail keyword has.
Back linking is the King of SEO
It’s a bit tricky but with the right amount of backlinking you can score high page rankings for your blog and site, but be careful not to ‘SPAM” your social media or social networks with link after link to your site. Google, and others, do not react well to spammers and this can actually get you booted from your well earned rankings and sometimes can get you banned outright. Too many links on your blog page can seen too self serving and over promotional. This will definitely drop your rankings like a stone.
Remember that everyone has to start from scratch with page rankings and blogging is only one of many other aspects of search engine optimization that are helpful in getting you, hopefully, to the top. But, as I had mentioned earlier the best tools for a great blog is, good and interesting writing, persistance and a passion for your topic, backlinking, keywords, and connecting your blog to social networks . . . but please leave the Spam in the fridge.